Shophr

Shopping Melrose and West Hollywood, and the part that never made it online.

More than three hundred boutiques line Melrose, and the stretch between La Brea and Fairfax is the densest run of independent fashion anywhere in the city. Almost none of it is searchable.

Delivering here now

If you have searched for somewhere to shop in Melrose and West Hollywood and come back with a department store and three listicles, that is not your search being bad. It is that almost none of the actual stock in Melrose and West Hollywood is on the internet in any form a search engine can read.

An independent shop here might carry a few hundred pieces and have none of them listed anywhere. No online store, no product feed, no SKU data. The jacket you would have bought is hanging on a rail a few minutes away, and there is no way for it to tell you it exists.

What Melrose and West Hollywood is good for

Vintage, streetwear, archive, resale. It is an area where the person who buys the stock is usually the person behind the counter, which is why the selection has a point of view and why it changes week to week.

Worth knowing: the Melrose Trading Post has run in the Fairfax High School lot every Sunday since 1997, and it is still one of the better hours you can spend looking for something nobody else will have.

Getting it without going

Shophr lists what shops here actually have on the floor right now, and brings it to you in about 60 minutes. Real stock, at the price on the tag, delivered by our own driver rather than a courier who has never set foot in the shop.

Coverage grows store by store. If a shop you love is missing, it is because we have not signed them yet, not because we are hiding them.

Shop Melrose and West Hollywood from your phone

Free, and it shows you what is in stock right now rather than what was in stock last season.

Own a shop in Melrose and West Hollywood?

We photograph your stock, build your page and deliver for you. Nothing goes live until you approve it.

List your store

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